Hair stylist Hovig Etoyan had his first encounter in hairdressing at the age of eleven. Little did he know back then that he is crossing paths with his passion. It all started when he accompanied his mother to the hairdressing salon in the overcrowded capital of Lebanon, Beirut. He had no clue that his life was about to change.
It was like a positive shock to him, watching closely all the movements and gestures of the hairdressers. It was like a theater to a child’s eye. It created magic in a splendid way that moved him and spoke to him.
He knew very clearly that this energy has passed unto him and wanted to become this hairdressing “magician” and refine this industry worldwide.
Mr. Etoyan still clinging to his dream and passion, convinced his parents to work for a hairdresser and give a haircut to his first clients.
In a very short period of time, Hovig was able to innovate and increase the beautiful smiles of the women who went the salon he worked in.
At the age of 20, Hovig started his first salon, and he paved the way of his long-lasting successful career.
The success he met, made Hovig feel like Beirut is a transitional period. He will be in a better position and a place.
Unfortunately, breaks out in Lebanon, and drives him away from his beloved country.
Lebanon, being a french speaking country, attracts him to leave to Lyon. But, soon after he steps in Lyon, he is spotted by the many artists, which pave the way for Hovig to leave for Paris.
Suddenly, Mr. Etoyan was on the spotlights, on photoshoots, commercials and television, without living his passion behind: the salon, women and their smiles.
The boy who accompanied his mother has come a long way. He never stopped dreaming.
Since 2016, in the heart of Saint-Germain-des-Prés, the dreams have become strong realities, even more effective than his wildest dreams.
The Magic is still there, in Hovig’s salon spreading joy and perfection all over the place.
"Thank you for all my clients. You are part of this phenomenal adventure, and it also belongs to you".